Create Local Content:   Since 2000, our mantra has always been “write for the customer, not the search engines,” and as Google continues to evolve and get smarter, this means content creators can write this way.  When focusing on any Florida business, Search Engine Optimization,  it’s more important to hone your focus and write about Florida local or industry news to attract a local audience.

The key is to become the authority in your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. You have to think “give to get” with your content so that it goes beyond what your business sells but what the community wants to see.   For example, if you’re a Florida dentist trying to attract customers new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals. See what we mean?

LINKS LINKS LINKS:   We will talk your ear off about link building!  It is such a critical part of any SEO strategy, but it is even more important (not sure it can be, to be honest)! Inbound links are compelling opportunities to boost your local SEO content. Every inbound link tells Google you’re a legitimate company. Inbound links can also raise your domain authority which is critical in ranking your site higher and for more pages.    Where do you start? Well, let’s talk about your Florida networking group?. Do you belong to a Chamber of Commerce in Florida?   If so, you might get a link from their membership page.  Are you a licensed professional? Maybe the licensing board gives you a link. How about vendors? Let’s say you are one of the top crown repair and top resellers of electric toothbrushes.  Have you asked them to give you a link? Also, ask your vendors as well. Guys like telecommunication, computer resellers, IT guys can be a great place to ask. Maybe give them a testimonial on their site they can use as long as they link back to your site.

Be a big part of the local community as well.  The more you participate in the local Florida dental community events, the more digital PR you’ll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local Pasco media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.   What about giving an internship or scholarship?  These are awesome as you can promote these to colleges and universities. If you can secure links from sites that end in.EDU, well, you are getting the cream of the crop as it relates to a backlink. It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) … and make you feel good, too!