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Search Engine Optimization Services Utilizing A Content Marketing Strategy

Search engines gather the information that signals local search, such as local content, social profile pages, links, and citations, to provide the user the most relevant Florida businesses.   With local SEO content, Florida businesses can position their products and services to local prospects and customers searching for them.

How Do We Excell in SEO Services Utilizing Content Marketing Stratigies?

Create Local Content:   Since 2000, our mantra has always been “write for the customer, not the search engines,” and as Google continues to evolve and get smarter, this means content creators can write this way.  When focusing on any Florida business, Search Engine Optimization,  it’s more important to hone your focus and write about Florida local or industry news to attract a local audience.


The key is to become the authority in your industry by promoting local industry gatherings, news, employees, and other educational content on your blog. You have to think “give to get” with your content so that it goes beyond what your business sells but what the community wants to see.   For example, if you’re a Florida dentist trying to attract customers new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals. See what we mean?


LINKS LINKS LINKS:   We will talk your ear off about link building!  It is such a critical part of any SEO strategy, but it is even more important (not sure it can be, to be honest)! Inbound links are compelling opportunities to boost your local SEO content. Every inbound link tells Google you’re a legitimate company. Inbound links can also raise your domain authority which is critical in ranking your site higher and for more pages.    Where do you start? Well, let’s talk about your Florida networking group?. Do you belong to a Chamber of Commerce in Florida?   If so, you might get a link from their membership page.  Are you a licensed professional? Maybe the licensing board gives you a link. How about vendors? Let’s say you are one of the top crown repair and top resellers of electric toothbrushes.  Have you asked them to give you a link? Also, ask your vendors as well. Guys like telecommunication, computer resellers, IT guys can be a great place to ask. Maybe give them a testimonial on their site they can use as long as they link back to your site.


Be a big part of the local community as well.  The more you participate in the local Florida dental community events, the more digital PR you’ll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local Pasco media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.   What about giving an internship or scholarship?  These are awesome as you can promote these to colleges and universities. If you can secure links from sites that end in.EDU, well, you are getting the cream of the crop as it relates to a backlink. It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) … and make you feel good, too!

Summing Up Florida SEO Content Services?

Content SEO for small businesses: 46% of all Google searches are looking for local information, which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, Florida dental office SEO is critical if you want your business to stay relevant.   Local SEO is an important part of any SEO strategy for Florida county businesses. Local SEO will help your audience find you when they search online if you have a storefront or service area.

Content SEO DIY For All Florida Businesses

Here are a few DIY tips that you can do and get the ball rolling to help your local SEO.  And when you are ready, we are here at 2 Labs Digital Marketing to take it from there.

Product Pages

These are the bread and butter of any retail e-commerce site. A good product page can serve as both SEO content and a PPC landing page.

Blog Posts

A blog is one of the easiest ways to create a regular stream of effective SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site. (Keep in mind that blogs are very flexible, and you can use them to host any of the below types of content in this list.)


Think news article, interview, or feature piece. This is the main kind of content you’ll find on most newspaper- or magazine-style websites.


A list is really just a kind of article, but framing it as a list (such as “10 Ways to Lower Your Energy Bill” or “101 Things I Hate About Google”) makes it easier to scan. These types of titles also seem to be more clickable when found in search results or in social media feeds.


A guide is a longer piece of content that explains in detail how to do something. (Guides are often broken up into multiple web pages, though it’s a best practice to allow users to view long content as a single page if they wish.) You can post a full guide on your website, or you can post a summary or excerpt, requiring visitors to fill out a registration form to read the full guide. This can be a good way to generate leads, but keep in mind that putting up a registration wall will likely reduce the amount of SEO traffic you can drive to that guide.


Infographics, or large-format images that contain a lot of data (often in the form of graphs or charts) on a single subject, can rack up a lot of page views and links. However, because so much of the content is embedded in the image and therefore not readable as text by search engines, it’s important to carefully optimize the rest of the page. You can use one of these five free infographic templates to get started.


A slideshow is a way to display a series of related images. Sometimes pictures are more important than text – say you’re trying to show what all the stars wore to the Oscars. Here again, SEO of your title, captions, image file names, and so on is important because there is less for the search engines to “read.”


People use Google to look up terms then they use a dictionary. (Do you even know where your dictionary is?) If you work in a specialized industry, a well-built-out glossary can be a good way to capture some search traffic. Think cooking terms, medical terms, fashion terms, architectural terms …


A directory is a useful taxonomy of links to sites or resources around a given topic. For example, a perfume blog might create a directory of places to buy perfume, from major department stores to independent shops around the country.

Serving Pasco County Florida Since 1995:

  • Aripeka
  • Crystal Springs
  • Dade City
  • Holiday
  • Hudson
  • Lacoochee
  • Land O Lakes
  • New Port Richey
  • Port Richey
  • Saint Leo
  • San Antonio
  • Spring Hill
  • Trilby
  • Trinity
  • Wesley Chapel
  • Odessa
  • Zephyrhills

Serving Pinellas County Florida Practices Since 1995:

  • Bay Pines
  • Belleair Beach
  • Clearwater
  • Clearwater Beach
  • Crystal Beach
  • Dunedin
  • Indian Rocks Beach
  • Largo
  • Oldsmar
  • Ozona
  • Palm Harbor
  • Pinellas Park
  • Safety Harbor
  • Saint Petersburg
  • Seminole
  • Tarpon Springs

Serving Hillsborough County Florida Practices Since 1995:

  • Apollo Beach
  • Balm
  • Brandon
  • Dover
  • Durant
  • Gibsonton
  • Lithia
  • Lutz
  • Mango
  • Odessa
  • Plant City
  • Riverview
  • Ruskin
  • Seffner
  • Sun City
  • Sun City Center
  • Sydney
  • Tampa
  • Thonotosassa
  • Valrico
  • Wimauma

Serving Hernando County Florida Practices Since 1995:

  • Brooksville
  • Istachatta
  • Nobleton
  • Spring Hill

Need Some Local SEO Love?

Local businesses need to be smart and take advantage of what a local business brings to the community. Your hard work establishing your business has gotten you far, but customers want to find you and see how others think of you. Let us help you take your business to the lext level by optimizing your Local SEO!