What Is Local Search Engine Optimization?
Local SEO (Search Engine Optimization) is the process of improving search engine visibility for local businesses. Some say it is primarily for those with brick-and-mortar locations, but it works wonders for any company that is local where their customer are. It is great for local trade companies as well. By following SEO best practices, businesses can improve organic traffic from searches performed by customers in the local area
Search engines gather the information that signals local search such as local content, social profile pages, links, and citations to provide the most relevant results to the user.
With local SEO, businesses can use this to position their products and services to local prospects and customers who are searching for them.
Some Of The Things We Do For Local SEO
Create Local Content:
Since 2000, our mantra has always been “write for the customer, not the search engines” and as Google continues to evolve and get smarter, this means content creators can write this way. When you are focusing on Search Engine Optimization, it’s more important to hone your focus and write about local or industry news to attract a local audience.
The key is to become the authority for your industry is by promoting local industry gatherings, news, employees, and other educational content on your blog. You have to think “give to get” with your content so that it goes beyond what your business sells, but what the community wants to see.
For example, if you’re a lawn care company and you’re trying to attract businesses that are new to the area, create a helpful resource to get these businesses well-acquainted with your city. A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals. See what we mean?
LINKS LINKS LINKS:
We will talk your ear off about link building! It is such a critical part of any SEO strategy, but for local SEO it is even more important (not sure it can be, to be honest)! Inbound links are incredibly powerful opportunities to boost your local SEO — every inbound link tells Google you’re a legitimate company, and inbound links can also raise your domain authority which is critical in having your site rank higher and for more pages.
Where do you start? Well, let’s talk about your networking group?. Do you belong to a Chamber of Commerce? If so, you might get a link from their membership page. Are you a licensed professional? Maybe the licensing board gives you a link. How about vendors? Let’s say your one of the top AC repair and sales resellers of Bryant air conditioners. Have you asked them to give you a link? Also, ask your vendors as well. Guys like telecommunication, computer resellers, IT guys can be a great place to ask. Maybe give them a testimonial on their site they can use as long as they link back to your site.
Be a big part of the local community as well. The more you participate in the local community events, the more digital PR you’ll receive. Partnering with a nonprofit on a campaign, having a volunteer day in your organization, sponsoring an event (even an online one!), or appearing in the local Pasco media as an authority in your industry are all ways to earn press, brand awareness, and inbound links.
What about giving an internship or scholarship? These are awesome as you can promote these to colleges and universities. if you can secure links from sites that end in.EDU, well you are getting the cream of the crop as it relates to a backlink. It should be relevant to your industry, send the right signals to your domain (given the backlinks from schools) … and make you feel good, too!
So To Sum Up Local SEO
Local search is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant.
Local SEO is an important part of any SEO strategy for a businesses. If you have a storefront or service area, local SEO will help your audience find you when they search online.
A Couple Of Local SEO DIY Tips
Here are a few DIY tips that you can do and get the ball rolling to help your local SEO. And when you ready, we are here at 2 Labs Digital Marketing to take it from there.
Google My Business
If Google can verify your business as authentic, the search engine could potentially reward your business with a coveted sidebar space in Google’s local search.
But this is not about SEO. Adding reviews and keeping your contact information and operating hours up-to-date, you’re improving the experience for potential customers to find you. Finding current information is important to consumers, now more than ever, due to 2020’s disruption in consumer shopping behavior and business operation.
Additionally, the software enables you to manage your social media accounts and respond to authentic customer reviews, ensuring you have a good grasp of your brand’s true online reputation. Yext is ideal for small-to-medium-sized businesses as well as major enterprise companies
Cost is around $199/year
Add A Google Map To Your Site
For single-location businesses, create a locally descriptive About Us page. You’ll get big-time bonus points if you add a Google Map to your website on your respective location page(s).
Make Sure You Site Is Mobile Friendly Stamped
Some of the most common ways people will use your site in a mobile environment are to look up reviews, find directions to your location, and search for contact information. In fact, “near me” searches on mobile have increased 250% since 2017 (Think With Google).
Make it easy for your prospects and customers by making your site mobile-friendly.
Need Some Local SEO Love?
Local businesses need to be smart and take advantage of what a local business brings to the community. Your hard work establishing your business has gotten you far, but customers want to find you and see how others think of you. Let us help you take your business to the lext level by optimizing your Local SEO!