Pay Per Click (PPC) Management

What Is Link Building?

Link building is the process of promoting your website or specific content on your website to secure backlinks from high-authority referring domains. Backlinks are very important because they signal (tell) the search engines that your site is credible and marks itself as an authority in your industry.  


Building links is just one of the many SEO tactics, besides local SEO and on-page SEO developed to increase your ranking signals. SEO link building allows you to create new relationships with authority sites, diversify your traffic sources and boost your revenue streams.


There is no secret that websites that obtain high-quality backlinks from relevant referring domains earn higher rankings on search engines than websites that don’t. More importantly, incoming links from sites with high domain authority (DA) deliver more value to your web pages.

What Is Domain Authority & Why Is It Important To Link Building?

Domain Authority (DA) is a search engine ranking score developed by a very well know search engine marketing education company called Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain Authority scores range from one to 100, with higher scores corresponding to a greater likelihood of ranking.


From a link building perspective, obtaining links from referring domains that have high DA, they will pass on more valuable link juice (or authority) to your website. Referring domains with relatively low DA, on the other hand, may not be worthy of your time. The best way to describe all of this is to think of it like our election system. Backlinks are endorsements and DA is the “weight” they carry. For example, If I was to endorse a candidate it would be still good, but not as powerful should a movie star, athlete, a social media profile with millions of followers was to endorse the same or different candidate.


Besides a website’s domain authority, you also have to make sure that a backlink fits other key metrics specific to your site, such as page relevance, local search rankings, and click-through rates (CTRs), to maximize a referring domain’s ranking capabilities and strengthen your SEO link building efforts.

Our Link Building Services @ 2 Labs Digital Marketing

If you have read the section on the left, your head might be spinning or you might be saying to yourself, “we don’t have the resources to pull this off!”  That’s ok because we specialize in link building and have over 25 years of digital marketing experience, so your in great hands!


Listen, this stuff is not easy! It is not intended to be really. Web standards and search engine guidelines are always changing and there is no established playbook that everyone can follow.  We use our track proven results and experience to provide link building services that work and are useful and safe for the businesses we work with. 


Some people try to outsmart search engines by employing black hat link building techniques. Shady link building tactics are highly discouraged in SEO and by us at Two Labs Digital Marketing. Black hat link building may offer quick marketing wins, but will eventually lead to long-term loss.


Many marketers choose to employ black hat SEO link building tactics to streamline their link acquisition processes and to provide quicker results for their clients.  We admit that this practice works faster while yields immediate results, but you will put your website in the crosshairs of getting your resorting website penalized and, worse, banned from search results. Don’t let this be the case. That is not good for both you and us.  Really, it comes down to working with our clients to help educate them and to set the right expectations. When you think about it, would you put parts in your car that got you back on the road a little quicker but might fail to work? Integrating white hat link building solutions with your digital marketing structure is the key to increase rankings,  bring in quality traffic, boost your site’s indexability and build better brand recognition while ultimately driving more sales!

The Key Pillars of Our Link Building Strategy

Spiderman always said, “with great power comes great responsibility”. Here at 2 Labs Digital Marketing,  we take that very seriously when creating a great-performing link building campaign for you. Here are our five key pillars:


Our Link Building Services

We are fully transparent about our link building services. Here is how we develop a strong link building campaign that creates more visibility, traffic and drives impact! 

Outreach Services

Manage your large database of referring domains, nurture them and keep the communication going. Our link building company establishes robust relationships with webmasters, bloggers, publishers, journalists, and industry leaders to boost your backlink strategy. We determine your target markets, identify credible websites with the same target audience and evaluate the SEO performance of publishing websites.

Guest Posts

Our link building agency comprises a team of content specialists, dedicated to creating unique, engaging, and information-rich content. We submit guest posts on websites where your potential audience hangs out to deliver your brand message to a broader audience scope. Additionally, we promote your guest posts on your social media pages to generate more traffic to your content.

Broken Link Recovery

Broken link building is the method of replacing links to 404 pages with a working link to your target web page. Leverage link reclamation and drive high-quality backlinks to your website. We identify relevant websites with broken backlinks, develop or repurpose content that matches the linked sources, and reach out to the publication to pitch your replacement content.

Niche Edits

Part of our link building package is requesting linked placements on existing blog posts to gain space in an already indexed article. We reach out to authority websites and offer to add an authoritative, contextual backlink to their existing content. Our link building company employs white hat niche edits, so you can rest assured all your inbound links are legitimately earned.

Sponsorship Opportunities

Local sponsorships are unique channels to reach your local audience and get noticed more easily. We employ the best link-building service to connect your brand with grassroots campaigns and reach your local target audience. We leverage native ads to build your image, get more mentions, increase your brand visibility and broaden your audience reach.

Digital PR

Amplify your brand message with the best link building service. Our SEO link building agency creates informational and highly linkable assets to promote your brand across digital platforms. We develop your key message, create your content roadmap and collaborate with influencers, digital media, and authority publishers to get your content in front of the right audience.

Brand Mentions

Convert your brand mentions into links and earn hundreds or thousands of new backlinks. Our SEO link building experts run thorough research to determine your unlinked brand mentions, connect with the content’s author and explain the additional value of linking to your target page. This practice is one of the best ways to acquire high-quality backlinks and build long-term relationships.