The Basics Of Pay Per Click Marketing
So you went to the mailbox and you got the pretty little postcard from Google ads asking you to try their Google ads program and they will give you a free hundred dollars worth of advertising. You say to yourself, yeah I got this!
We love your passion, but let’s slow down just a second and talk about the benefits of pay-per-click click marketing or what the industry calls PPC marketing.
Think of pay-per-click marketing as a light switch at your house or office. You turn on the light switch and the lights come on, you shut off the light switch and the lights go off. That’s a huge advantage for your company to have especially when you’re looking to promote special projects or target keywords that your SEO campaign has not achieved results for yet. It is also a fabulous way of supplementing other brand awareness campaigns or ranking for keywords in a highly competitive industry as well.
When done correctly PPC advertising can be an integral part of your digital marketing strategy, but you have to understand what you’re doing and be responsible. So let’s put that pretty little postcard to the side I’m not the expert at 2 lads digital marketing help launch your paid advertising campaigns.
Pay Per Click Case Study
Our client, WCI Communities hired Two Labs Digital Marketing to generate more new home buyer inquiries through Google Ads. Within three months we achieved the following results:
Reduced spend by 23% and obtained all monthly lead goals
Reduced cost per lead by 43%
Reduced average cost per click by 31%
Increased monthly clicks 27%
Increased click-through rate by 50%
The Key Pillars of Our PPC Campaign Strategy
Spiderman always said, “with great power comes great responsibility”. Here at 2 Labs Digital Marketing, we take that very seriously when creating a great performing paid advertising campaign for you. Here are our five key pillars:
Profitable Pay Per Click Requires A Strong Strategic Plan
If you’ve tried yourself or hired an agency to run a PPC campaign with Google Ads and it was unsuccessful, don’t give up. There are many reasons why your Google Ads could be underperforming. Let’s cover some common Google Ads best practices.
Don't Run Broad Keywords
Don't Run Ads That Do Not Match Your Keywords
Increase Quality Score
Landing Page Quality
So ask yourself, What does your user see once they click your ad? Is your landing page optimized for conversions, meaning does it use the same keywords? Does the page solve your user’s pain points or answer their question? Your user should experience a seamless transition through to the conversion.